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As Cleveland Searches for a Name, a Fan Roots for His Trademark

Mintz Member Andrew Skale was quoted in an article published by The New York Times on trademark issues related to the anticipated name change of Cleveland’s professional baseball team in response to nationwide social reform efforts. Specifically, Mr. Skale offered insights for those launching new products, emphasizing the importance of filing with the U.S. Patent and Trademark Office prior to making any public announcements to avoid trademark squatting, a process in which individuals or companies try to predict valuable names and file trademarks to sell for profit.

 

Source

The New York Times