Your Trademark in (Red) Lights
Law360
9/1/2011
Geri L. Haight and Joseph M. DiCioccio
"Are you concerned that the name of your business or the trademark used in connection with your best-selling product will be used in connection with an adult entertainment website given the soon-to-be launched .xxx domain names? Domain names ending with the generic top level domain (gTLD) .xxx will become available to the general public in December 2011. The time for trademark owners to act to prevent their marks from being used in connection with a .xxx domain name is now."
In this article, "Your Trademark in (Red) Lights," published in Law360 on September 1, 2011, Mintz Levin attorneys Geri L. Haight and Joseph M. DiCioccio describe the measures that companies must take this Fall to "opt out" and thereby protect their trademark(s) from being put in jeopardy by adult entertainment sites.
Click here to read the article in full.
