Trademark Alert: Act Now to Prevent Use of Your Trademark in Connection with New .XXX Adult Entertainment Domain Names
9/15/2011
By Geri L. Haight and Joseph M. DiCioccio
Domain names specifically intended for use by the adult entertainment industry are set to be launched in December 2011. Appropriately, these domain names will end in a new generic top level domain (gTLD), .XXX. Businesses that are not members of the adult entertainment industry can and should act now to prevent use of their trademarks in connection with .XXX domain names. Otherwise, in December, you may learn that the trademark used in connection with your best-selling product or service is being used in connection with an adult entertainment website.
