Apparently, the FTC plans on stepping up the Commission's inquiries into online behavioral tracking. That's what an American Bar Association Antitrust Section conference on consumer protection heard last week from two senior FTC officials.
On his third day on the job, David Vladeck, director of the FTC's Bureau of Consumer Protection, said he plans to maintain, and even step up, the bureau's aggressive law enforcement
efforts, and has set his sights on companies' data collection practices, saying that "[n]otice and consent may have outlived its usefulness." Vladeck said the bureau will consider alternatives to privacy policies, at least as they exist today.
Stay tuned as we find out what form the FTC's promised hard look will take--another town hall meeting or perhaps a rulemaking proceeding. Eileen Harrington, deputy director of the FTC's Bureau of Consumer Protection, told the group that FTC action is imminent.