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Maine - New Year, New Legislative Session, New Version of the Marketing to 'Tweens Law

As promised last year, the Maine legislative session opened this week with the introduction of a new predatory marketing bill--LD 1677. This bill would repeal the beleaguered LD 1883, which was signed to law last year, but faced major opposition from industry groups, leading Maine's attorney general to promise not to enforce the law. The new bill applies to online information only and is limited to pharmaceutical marketing. It gives the attorney general the power to adopt rules to determine its scope. Violation of the law would be considered an unfair trade practice.

New Maine Legislation

Privacy and Security Information - Privacy MATTERS: Lawsuit Filed to Block New Maine Marketing Law

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Author

Cynthia J. Larose

Member / Chair, Privacy & Cybersecurity Practice

Cynthia J. Larose is Chair of the firm's Privacy & Cybersecurity Practice, a Certified Information Privacy Professional-US (CIPP-US), and a Certified Information Privacy Professional-Europe (CIPP-E). She works with clients in various industries to develop comprehensive information security programs on the front end, and provides timely counsel when it becomes necessary to respond to a data breach.