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Maine Legislative Committee Votes to Repeal Marketing Law Aimed at Minors

We have blogged about the on-again, off-again, then on-again (but revised) Maine "Act to Prevent Predatory Marketing Practices Against Minors". Well, it’s now off. For good. Last week, a Maine legislative committee voted to repeal the controversial online marketing law, which was widely seen as unconstitutional, that restricts the data that can be collected from minors in the state.

The bill's sponsor, state senator Elizabeth Schneider, also withdrew a proposal for a narrower measure that would have only banned companies from collecting data about minors for the purpose of marketing prescription drugs to them. The full Maine legislature is expected to vote on the repeal within a few weeks.

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Cynthia J. Larose

Member / Chair, Privacy & Cybersecurity Practice

Cynthia J. Larose is Chair of the firm's Privacy & Cybersecurity Practice, a Certified Information Privacy Professional-US (CIPP-US), and a Certified Information Privacy Professional-Europe (CIPP-E). She works with clients in various industries to develop comprehensive information security programs on the front end, and provides timely counsel when it becomes necessary to respond to a data breach.