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Recommended Reading: Privacy Policy Paper on Online Behavioral Advertising Issues

Most of the legislative privacy buzz this session has centered around online behavioral advertising (OBA) -- along with the Federal Trade Commission's proposal for a universal "do-not-track."

 

The center of discussion for U.S. legislators and regulators has been clear and conspicuous disclosure to users about OBA and to allow opt-outs.    Regulators on the EU are engaged in the 'great cookie debate" over whether the EU privacy laws require a user's explicit consent to OBA or whether opt-out would be sufficient.

Two privacy experts argue in a new paper that they are all missing the point and this paper is excellent reading.  Omar Tene, a fellow at the Center for Democracy and Technology, and Jules Polonetsky, co-chair and co-director of the Future of Privacy Forum think tank write:

Unless policymakers address this underlying normative question -- is online behavioral tracking a social good or an unnecessary evil -- they may not be able to find a solution for implementing user choice in the context of online privacy.....This is not to say that a value judgment needs to be as stark as a binary choice between privacy and efficiency. On the contrary, a more nuanced equilibrium is needed taking into account the benefits of not only privacy rights but also access to information and services, freedom of speech and economic efficiency.

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Author

Cynthia J. Larose

Member / Chair, Privacy & Cybersecurity Practice

Cynthia J. Larose is Chair of the firm's Privacy & Cybersecurity Practice, a Certified Information Privacy Professional-US (CIPP-US), and a Certified Information Privacy Professional-Europe (CIPP-E). She works with clients in various industries to develop comprehensive information security programs on the front end, and provides timely counsel when it becomes necessary to respond to a data breach.