Date: June 8, 2015
Location: Chicago, IL
Jon Hulak will speak at the LMA P3 Practice Innovation Conference in.... on June 9, 2015.
The topic will be “Aligning the Stars: Connecting BD, Practice Management, Pricing and Client Satisfaction”
In many firms, the pricing and practice management functions are operationally aligned with Finance or Accounting. Progressive firms with a strong culture of business development are approaching practice and pricing innovation from a marketing – rather than a financial – angle. This panel will discuss the merits and disadvantages of a marketing-first approach to pricing, practice management and client satisfaction.