September 18, 2018 | American Lawyer
This feature article highlights the launch of the firm’s new website, mintz.com, which the article notes is “part of a broader rebranding meant to highlight collaboration with its clients.” Within the piece, Mintz Chief Marketing Officer Amy Fowler notes that though the firm will be known simply as Mintz, the firm will legally keep the longer name as a nod to the firm’s culture and history. The story acknowledges that while continuing to recognize tradition, the updated look and feel of website, logo and branding signifies the firm’s success in recent years. The story explains that the new “M” logo, comprising different bold colors coming together at a darker diamond in the center, is to reflect collaboration within the firm and with clients.
Susan Weller, who currently manages Mintz’s Trademark & Copyright Practice, provides commentary in this feature article looking at whether or not the U.S. Supreme Court will revive a federal ban on the registration of profane trademarks.
This feature article notes that Mintz is adding to our strong national litigation practice, which includes a stable of former prosecutors, with the arrival of former Southern District of New York prosecutor Jason P.W. Halperin and former Boston Suffolk County District Attorney Dan Conley. Both Jason and Dan are quoted throughout the article discussing their moves to Mintz.