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WWE-Endeavor Merger Paves Way For Brand Leaders To Strike Deals With ‘The Right Companies’: Analyst

Chair of the Sports & Entertainment Practice Steven Olenick discussed the WWE-Endeavor merger and what its impact on investors will be with Yahoo Finance Live. When asked if he was impressed with the merger Steve said, "I'm very impressed by it. Don't ever count out Vincent K. McMahon. We've got dealmakers. We've got deal visionaries. We've got marketers. We've got promoters. We've got content is king in an area where there's going to be lots of cross-promotion, brand creation, and star creation. Look at what they're doing as a company as a whole...They can cross-pollinate. They can increase their value across the board-- global reach, a massive platform. This is a great opportunity."


Yahoo Finance