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Importance of a Firm Brand: Passle Podcast CMO Series

In this episode of the podcast, Eugene McCormick is joined by Carolyn Manning, Chief Marketing and Business Development Officer at Mintz. They address:

  • How Mintz is ‘punching above their weight’
  • Whether the ‘brand’ matches up to where they are as a firm
  • How to begin the process of building a brand
  • How to move your brand from being a ‘hidden gem’ to well recognized

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