Importance of a Firm Brand: Passle Podcast CMO Series
In this episode of the podcast, Eugene McCormick is joined by Carolyn Manning, Chief Marketing and Business Development Officer at Mintz. They address:
- How Mintz is ‘punching above their weight’
- Whether the ‘brand’ matches up to where they are as a firm
- How to begin the process of building a brand
- How to move your brand from being a ‘hidden gem’ to well recognized