Drug Information Association (DIA): Advertising and Promotion Regulatory Affairs Conference

Mintz Member Joanne Hawana will be speaking at the Drug Information Association (DIA)'s Advertising and Promotion Regulatory Affairs Conference, chairing the session "Best Practices for Diversity and Inclusion in Medical Product Advertising." The session will cover:

• Analyze risks associated with certain patient depictions in medical product advertising
• Identify viable options for incorporating diverse patient perspectives into product advertising without creating significant regulatory risks for the business
• Evaluate marketing proposals for new ad campaigns with a broader appreciation of how diversity, inclusion, and equity can play a role in medical product branding