Advertising & Marketing

The Mintz team prides itself on providing practical advice that allows clients to remain legally compliant while maximizing the commercial impact of their brand — through traditional and digital media advertising, packaging and labeling, and branded initiatives. We counsel on a wide range of issues, including false advertising, claim substantiation, marketing to children, product labeling, regulatory compliance — including Telephone Consumer Protection Act (TCPA) and CAN-SPAM — comparative advertising, sweepstakes, and the use of product identification such as “Made in America,” “Organic,” and “green.” Our team also has extensive experience defending our clients from marketing-related claims and has provided representation in federal and state courts as well as in administrative forums such as the Federal Trade Commission, Federal Communications Commission, and the Trademark Trial and Appeal Board, and even in private self-regulatory forums such as the BBB’s National Advertising Division. We also help clients respond to Warning Letters and other critical communications from the U.S. Food and Drug Administration and the Consumer Product Safety Commission.