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Trademark Litigation

Experienced Trial and Appellate Team to Protect Your Brand Identity

We regularly represent clients in litigation critical to protecting brand identity and market share. These cases involve trademarks, trade dress, advertising practices, and claims of unfair competition or false advertising. We have substantial experience enforcing and defending clients in trademark litigation. And we have an impressive track record of success before federal and state courts and the US Trademark Trial and Appeal Board. We also work strategically with foreign counsel on litigation outside the United States.

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Our Experience

Case Study
Mintz represents former NFL star Shawne Merriman with trademark issues concerning his Lights Out brand, including in matters involving major sports apparel brands. Mintz has brought trademark infringement, false endorsement, and unfair competition suits and successfully settled trademark cases.
Case Study
Mintz obtained partial summary judgment on First Amendment grounds for global fitness and training company CrossFit, Inc. CrossFit brought Lanham Act false advertising claims based on a study published by the National Strength and Conditioning Association that contained false CrossFit injury data.
Case Study
Mintz represented an American pro basketball player in his case against a TV production company and others for using his trademark and brand without consent and a third party's contract suit against the player. Mintz’s client prevailed on summary judgment, and the adversary’s appeal was denied.

Our Approach

We have a reputation for aggressively, efficiently, and strategically pursuing our clients’ core business interests in discovery, at trial, and on appeal — experience that we often leverage to settle cases to our clients’ benefit. Our clients appreciate that it doesn't always take a trial to get their desired results. When we do go to trial, we tap the talents of more than 50 attorneys and senior professionals focused primarily on IP litigation. Since we know our clients’ industries and many of the issues specific to their businesses, we're able to build litigation strategies to manage industry-specific challenges.

Areas of Focus
  • Trademark enforcement
  • Infringement defense
  • Unfair competition
  • False advertising
  • Trade dress
  • Arbitration panels
  • TTAB Oppositions and Cancellations
Serving Clients Like You
  • Retailers and wholesalers
  • Electronics and software
  • Health and fitness
  • Beauty products
  • Sporting goods
  • Biotech and pharmaceuticals
  • Entertainment and hospitality
  • Energy
  • Medical device
  • Professional services
​Experience in Key Districts
  • Southern District of California
  • Northern District of California
  • Central District of California
  • Southern District of New York
  • Northern District of Illinois
  • District of Massachusetts
  • Eastern District of New York
  • District of Arizona
  • Others

Meet Mintz

Our experienced trial and appellate team will help you protect your brand identity and market share.