Where AdTech Governance Meets Engineering

Organizations are grappling with an increasingly complex digital advertising landscape—managing thousands of domains, navigating evolving privacy laws, and determining what “reasonable compliance” truly looks like across disparate teams and technologies. This session will include a practical discussion of what businesses need to streamline programs to govern ad tracking technologies, automate compliance workflows, and stay ahead of evolving regulatory demands and litigation threats.

Scott Lashway will be joined by Elizaveta Egorova and Vanesa Hercules, both of whom serve as Senior Directors at FTI Consulting.