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Meta’s Pixel Cases Stir Trouble for Health Site Tracking Tools

Mintz Member Dianne Bourque was quoted in Bloomberg Law discussing the legal scrutiny Meta Platforms is facing over targeting advertisements to individuals based on their health data. Dianne spoke on the role of HIPPAA and said, "It’s not unusual for health care providers to use a web analytics tool to find out where visitors to their site come from, what they click on, or how long they spend on a page...  If the Pixel [tool] is inside a patient portal gathering data that’s tied back to a patient’s Facebook page, that’s where the problem may be...  Being able to send Facebook users targeted ads about their health would mean the data wasn’t stripped of identifying information." 


Bloomberg Law