California “Do Not Track” Bill Stays on Track

By Cynthia J. Larose

 

As we predicted, the California Senate has approved A.B. 370, a bill that would require commercial websites or online services that collect personally identifiable information to disclose how that site or service responds to “do not track” signals or similar mechanisms.  Next, A.B. 370 will head back to the California Assembly, where the Assembly will need to approve the bill as amended by the Senate.

Your Mintz Levin privacy team is continuing to follow A.B. 370’s progress with the kind of rapt dedication that other people use when trying to figure out how Breaking Bad will end, so come back here often.

In the meantime, if you are the operator of a website or online service, the question you should be considering is: Do you understand how your service responds to “do not track” signals?

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Cynthia J. Larose

Member / Chair, Privacy & Cybersecurity Practice

Cynthia J. Larose is Chair of the firm's Privacy & Cybersecurity Practice, a Certified Information Privacy Professional-US (CIPP-US), and a Certified Information Privacy Professional-Europe (CIPP-E). She works with clients in various industries to develop comprehensive information security programs on the front end, and provides timely counsel when it becomes necessary to respond to a data breach.