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Selling to Private Schools

LearnLaunch Institute


Date: April 8, 2015

Time: 2:00PM - 4:00PM

Location: Boston, MA

Mintz Levin is proud to host LearnLaunch Institute's, "Selling to Private Schools" event, in our Boston Office. 

About the Event 

This workshop will include discussions on messaging, accessing the decision-maker, understanding budget cycles, freemium models, internal champions, sales campaigns, and Q&A. Be ready to participate! This will be a peer-supported, active discussion with role play.

In this class you will learn: 

  • Messaging: how to hone your sales script and elevator pitch

  • Accessing the Decision-Maker: learn who should be selling to what level and why, what to say to each person you reach out to, and how best to discuss the problem you are solving for a school at each level

  • Understanding Budget Cycles: how to break through the no's and overcome each objection 

  • Freemium Models: understanding why this model works for selling to the private school market

  • Internal Champions: why knowing someone within a school or group of schools is more valuable than any sales script or marketing campaign

  • Sales Campaigns: how to use email effectively and get value out of conferences and demos 

This class will be highly interactive and limited to 30 students to ensure that you have ample time to interact with the instructors and your peers.
Sandwiches and soft drinks will be provided. 
*Service providers are welcome to attend, but we have a strict no selling policy during classes.*

Meet the Instructor

Jillian Hufnagel
VP of Sales and Operations, PrivateSchool Innovator
Jillian Hufnagel is the VP of Sales and Operations at PrivateSchool Innovator (PSI). PSI provides free matching to parents and private schools, as well as mainstreams the application process for schools. Jillian also advises at Supplet, peer mentors two startup executives, and partners with EAO to run workshops for high functioning Executive Assistants nationwide.

Jillian has a passion for startups, especially in education and technology. She has an excellent grasp on supporting rapidly growing organization, implementing processes, building strong cultures, and seeks to effect positive change. In addition to supporting C-level executives for 10 years, her expertise lies in managing facility expansions, large scale annual training events, bridging communication gaps through executive coaching partnerships, and recruiting key roles. 


Jillian Hufnagel

Guest Lecturer

VP of Sales and Operations, PrivateSchool Innovator