Working with the Press in an Evolving Media Landscape

Mintz Levin is excited to host a panel organized by NECEC’s PR Committee entitled, “Working with the Press in an Evolving Media Landscape.” Not long ago newspapers and magazines were considered the go-to resource for information. Now in our instant-gratification economy, Twitter, Facebook, blogs and other social media channels play a much larger role in how the media shares information and news with the general public. As businesses work to successfully and consistently share their stories, it’s essential to understand how the media works. What kind of stories are they looking for? How can you research their past coverage to understand their future stories? What channels and platforms do they want to be pitched on? Why should they care about your pitch?