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How to Build a Business Around a Celebrity Brand

Mintz Levin

Nov
16
2017

Date: November 16, 2017

Time: 6:30PM

Location: Montage Beverly Hills, 225 N. Canon Drive, Beverly Hills, CA 90210

Brands are critical for creating business value, and the sports and entertainment business is no exception. Whether you're talking about a professional athlete, an actor, or a break-the-mold fashion designer, turning extraordinary talent into a highly profitable business is impossible if no one knows the super-achiever's name or accomplishments. In this seminar, industry professionals will share real-world tips to help build a celebrity brand and business. 

Join us and learn what you need to know to get started:

  • Creating, marketing, monetizing, and leveraging a brand

  • Protecting that brand and your business interests 

  • The ABC’s of sponsorship deals and product merchandising

  • How to work with an agent - or an athlete or entertainer - to build brand recognition

  • How branding can help establish long-term financial security

Come hear how to use celebrity achievement as a springboard to future success!

Register for Event

Speakers

C. Anthony Mulrain is a Mintz Member who handles litigation matters for sports, entertainment, and media clients. His clients include professional athletes, entertainers, and sports agencies.