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Building, Equitizing and Protecting Your Brand

Morgan Stanley Panel


Date: April 30, 2020

Location: This is an online event.

Brands are critical for creating business value and the sports and entertainment business is no exception. Leveraging extraordinary talent into highly profitable business is only possible if the masses are well acquainted with the super-achiever's brand. In this seminar, industry professionals: Anthony Mulrain, Mintz, Member & Co-Chair Sports & Entertainment, Dinesh Melwani, Mintz, Member, Sports & Entertainment and Carlos Fleming, WME Partner, Sports Talent Marketing will share innovative ways they have helped professional athletes and entertainers leverage their brands. The panel will also discuss:

  • Building, marketing, monetizing, equitizing and leveraging a celebrity brand
  • Celebrity branding and social media
  • Protecting the brand and your business interests

Email [email protected] for more information.



Dinesh K. Melwani is a transactional attorney at Mintz. Dinesh advises US and international clients on all types of corporate matters, including mergers and acquisitions transactions, strategic investments, entity formation, and financings.