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Ready for Prime Time- the TV and Motion Picture Industries in the COVID-19 Era

Morgan Stanley Global Sports & Entertainment Panel


Date: July 16, 2020

Time: 4:15PM - 5:15PM

Location: This is an online event.

In every context, change often follows adversity. TIVO's introduction of technology that enabled viewers to fast forward through commercials caused sharp drops in demand – and prices – for television network advertising in the early 2000s, setting in motion a chain of events that transformed the television industry. Studios focused on producing engaging content at a lower cost, which ultimately birthed a reality television revival and new forms of branded entertainment. In the past few months, the COVID-19 pandemic has interrupted production schedules and prompted sponsors to quickly generate ads with appropriate messaging in light of the crisis.

The panelists will explore the following topics:

  • How the television and motion picture sector is currently positioned
  • The sector's response to COVID-19
  • Potential opportunities for studios amid changing market conditions

Join us for a candid discussion that will help you identify critical issues facing the entertainment industry and develop strategies for success.

We encourage you to join 5 – 7 minutes prior to the start.

Register for Event


Professional Cropped Melwani Dinesh Mintz

Dinesh K. Melwani


Dinesh K. Melwani is a transactional attorney at Mintz. Dinesh advises US and international clients on all types of corporate matters, including mergers and acquisitions transactions, strategic investments, entity formation, and financings.
C. Anthony Mulrain is a Mintz Member who handles litigation matters for sports, entertainment, and media clients. His clients include professional athletes, entertainers, and sports agencies.