Ready for Prime Time- the TV and Motion Picture Industries in the COVID-19 Era

In every context, change often follows adversity. TIVO's introduction of technology that enabled viewers to fast forward through commercials caused sharp drops in demand – and prices – for television network advertising in the early 2000s, setting in motion a chain of events that transformed the television industry. Studios focused on producing engaging content at a lower cost, which ultimately birthed a reality television revival and new forms of branded entertainment. In the past few months, the COVID-19 pandemic has interrupted production schedules and prompted sponsors to quickly generate ads with appropriate messaging in light of the crisis.

The panelists will explore the following topics:

• How the television and motion picture sector is currently positioned
• The sector's response to COVID-19
• Potential opportunities for studios amid changing market conditions

Join us for a candid discussion that will help you identify critical issues facing the entertainment industry and develop strategies for success.

We encourage you to join 5 – 7 minutes prior to the start.