Date: March 8, 2021
Time: 2:30PM - 3:30PM (EST)
Location: Virtual Event
Joanne Hawana is the chairperson and moderator of the session titled, "Using Influencers, Endorsers, and Testimonials in Your #Sponsored Campaigns," at the DIA Advertising and Promotion Regulatory Affairs Conference on March 8th. This session will explore the legal and regulatory issues that arise, as well as best practices to safely, ethically, and transparently utilize patient and physician endorsements to promote medical products. The panel will review the FTC requirements for the public disclosure of material connections between a marketer and an influencer and review the FDA requirements related to the use of testimonials and endorsements.
Joanne will also host a breakout session on March 10th for conference participants to have a "Meet and Greet with OPDP Staff."