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Advertising and Promotion Regulatory Affairs Conference



Date: March 8, 2021

Time: 2:30PM - 3:30PM (EST)

Location: Virtual Event

Joanne Hawana is the chairperson and moderator of the session titled, "Using Influencers, Endorsers, and Testimonials in Your #Sponsored Campaigns," at the DIA Advertising and Promotion Regulatory Affairs Conference on March 8th. This session will explore the legal and regulatory issues that arise, as well as best practices to safely, ethically, and transparently utilize patient and physician endorsements to promote medical products. The panel will review the FTC requirements for the public disclosure of material connections between a marketer and an influencer and review the FDA requirements related to the use of testimonials and endorsements.

Joanne will also host a breakout session on March 10th for conference participants to have a "Meet and Greet with OPDP Staff." 




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Professional Cropped Hawana Joanne Mintz

Joanne S. Hawana


Joanne counsels global clients on the regulatory and distribution-related implications when bringing a new FDA-regulated product to market and how to ensure continued compliance after a product is commercialized.