MintzTech Connect Client Spotlight: Moolah Kicks Founder Natalie White Recognized as a “30 Under 30” by Forbes

As reported in Forbes, Natalie White was recognized as a “30 under 30” for Sports. For years, the basketball shoe industry marketed men's shoes to women under the guise of being unisex, negatively impacting players' performance and discouraging female participation. Natalie White, a former club basketball player at Boston College, founded Moolah Kicks after seeing an ad featuring top WNBA players endorsing shoes clearly designed for men.

Despite facing rejection from numerous accelerators, Natalie bootstrapped the operation. A year later, she had acquired samples, launched a pre-order campaign, and secured a production deal with a top performance footwear brand. Moolah Kicks is now available at Dick's Sporting Goods (in over 140 of their stores) and has expanded to over 500 stores nationwide. Natalie’s brand has garnered positive feedback, reducing pain and injury proneness for many, and contributing to a more inclusive basketball community for females.

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