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MintzTech Connect Client Spotlight: Moolah Kicks Founder Natalie White Recognized as a “30 Under 30” by Forbes

As reported in Forbes, Natalie White was recognized as a “30 under 30” for Sports. For years, the basketball shoe industry marketed men's shoes to women under the guise of being unisex, negatively impacting players' performance and discouraging female participation. Natalie White, a former club basketball player at Boston College, founded Moolah Kicks after seeing an ad featuring top WNBA players endorsing shoes clearly designed for men.

Despite facing rejection from numerous accelerators, Natalie bootstrapped the operation. A year later, she had acquired samples, launched a pre-order campaign, and secured a production deal with a top performance footwear brand. Moolah Kicks is now available at Dick's Sporting Goods (in over 140 of their stores) and has expanded to over 500 stores nationwide. Natalie’s brand has garnered positive feedback, reducing pain and injury proneness for many, and contributing to a more inclusive basketball community for females.


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Daniel I. DeWolf

Member / Chair, Technology Practice; Co-chair, Venture Capital & Emerging Companies Practice

Daniel I. DeWolf is an authority on growth companies and serves as Chair of Mintz's Technology Practice Group and Co-chair of the firm’s Venture Capital & Emerging Companies Practice. He has worked on pioneering online capital-raising methods. He also teaches venture capital law at NYU Law School.

Samuel Asher Effron

Member / Co-chair, Venture Capital & Emerging Companies Practice

Samuel Asher Effron assists Mintz clients with venture capital and private equity transactions, helping start-ups with legal and business matters. He has clients in a variety of technology sectors, including video gaming, music, virtual and augmented reality, and consumer electronics.