MintzTech Connect Industry News — Spotlight on type:A

By Daniel I. DeWolf, Samuel Asher Effron

type:A began with founder Allison Moss’s own daily routine: in pursuit of her passion for clean, safe products, she naturally made clean-beauty swaps in her own personal hygiene regimen. When she decided to switch to a natural deodorant, she tried dozens of brands, only to be disappointed by each one. She knew a better deodorant with stellar performance and safe ingredients was possible; it just needed to be created. Relying on her 18 years of marketing beauty products — for big beauty brands including Estee Lauder, MAC Cosmetics, Lancôme, and L’Oreal Paris and, more recently, for successful indie beauty brands like Jurlique skincare and Beautycounter — she set out to make it happen. She engaged a freelance chemist, took a leap of faith, and started type:A.

Since that beginning, type:A’s mission has been to help people lead healthier lives without sacrifice. They offer clean personal care products that have an exceptional user experience, including their core offering: a high-performance, aluminum-free deodorant. This science-driven clean deodorant comes in a tube, swipes on like a stick and has long-lasting odor and wetness protection, all in a formula that aims to be 100% safe and non-toxic. With this product, type:A has raised the bar for safe deodorants, satisfying the needs of consumers where other natural deodorants fall short.

Through its product, type:A is striving to bring clean beauty to the mainstream —– and so far, that effort has been a striking success. Consumers, influencers, media, and investors have had amazing initial responses to the product, and type:A is working fast to capitalize on this momentum. With the support of Mintz, they have raised an extended seed round to fuel these efforts and allow the business to reach its full potential. Soon, they plan to be the go-to brand for safe, effective, and clean personal hygiene products.

type:A

Subscribe To Viewpoints

Published

    • Viewpoint Topics

  • Technology
  • Venture Capital & Emerging Companies

    • Professionals

  • Daniel I. DeWolf
  • Samuel Asher Effron

    • Related Practices

  • Venture Capital & Emerging Companies

    • Related Industries

  • Technology
    • Viewpoint Thumbnail

    MintzTech Connect Industry News - July 2019

    July 18, 2019| Article

    Authors

    Daniel I. DeWolf

    Daniel I. DeWolf

    Member / Chair, Technology Practice; Co-chair, Venture Capital & Emerging Companies Practice

    Daniel I. DeWolf is a leading authority on growth companies and venture capital law — and has worked on pioneering online capital-raising methods. He is immersed in the national and international ecosystem of emerging companies and investors focused on start-ups. He has also been a member of NYU Law School’s faculty since 2003, where he teaches venture capital law.
    Samuel Asher Effron

    Samuel Asher Effron

    Member / Co-chair, Venture Capital & Emerging Companies Practice

    Samuel Asher Effron assists Mintz clients with venture capital and private equity transactions, helping start-ups with legal and business matters. He has clients in a variety of technology sectors, including video gaming, music, virtual and augmented reality, and consumer electronics.