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Mintz Adds Top Trademark Practitioner to San Francisco Office

SAN FRANCISCO - Mintz announces that Laura M. Franco has joined as a Member of the Intellectual Property practice group in the firm’s San Francisco office. Laura is an internationally recognized trademark practitioner specializing in trademark prosecution, brand enforcement and protection, and IP licensing.

“Over the past twenty years, leading brands have relied on Laura time and again for guidance on some of the most pressing legal matters in trademark, from litigating high-stakes cases to negotiating successful settlements,” said Bob Bodian, Managing Member. “Her in-depth understanding of trademark law and deep ties to the Bay Area will be an immediate asset as we continue to grow our nationally recognized IP practice.”

Clients across industries seek Laura’s counsel on intellectual property matters related to financing, mergers and acquisitions, joint ventures, and other strategic transactions. As a result of her success, Laura has been named one of the World’s Leading Trademark Professionals by World Trademark Review for the past eight years.

An accomplished litigator, Laura regularly leads trademark litigation before state and federal courts and the Trademark Trial and Appeal Board. She has also worked on copyright, patent, unfair competition, false advertising, and domain name cases.

“Laura is an expert in all manner of trademark, branding, and business issues. She consistently achieves favorable outcomes for her clients whether in licensing, litigation or at the trademark office,” said Michael T. Renaud, chair of the Intellectual Property Division at Mintz. “Her broad knowledge of global brand protection, combined with her in-house experience, is ideally suited to meet our increasing volume of trademark portfolio development and management work.”

Prior to joining Mintz, Laura was a partner at an international law firm, where she managed the Trademark Prosecution & Brand Protection group and co-chaired the firm’s Latino lawyers affinity group. Earlier, as a senior corporate counsel at a global video game company, she provided strategic guidance on a broad range of IP protection and enforcement issues. Laura also previously served as a partner at a national law firm. 


About Mintz

Mintz creates breakthrough legal strategies that help clients solve problems and forge ahead. Our attorneys combine legal, business, and industry insight to help navigate shifting challenges. We help clients comply with evolving regulations and compete in emerging markets. The firm has extensive depth of experience in the sectors driving innovation and growth including life sciences, private equity, energy & sustainability, and technology. Mintz is recognized as a litigation powerhouse.