Gina P. Addis

Director of Marketing and Communications vCard

Gina is responsible for management of all media-related matters across the firm, including fielding reporter requests, developing and pitching firm-related story ideas, and working in coordination with the Marketing and Human Resources departments on internal communications.

Prior to becoming Director of Public Relations, Gina was Vice President of Communication Strategies for ML Strategies. She has extensive experience in marketing, government and private-sector media relations, and television production. She has produced news and feature programming for the NBC affiliate in Boston, and has worked as a freelance producer for CNN.

Prior to joining ML Strategies, Gina was a media consultant with the Wishnow Group. She served as a consultant to a variety of clients nationwide, implementing nationally recognized and award-winning public service campaigns. Working with both the public and private sectors, Gina was responsible for securing funding, obtaining multi-year media commitments, and administering project budgets. In this capacity, she also served as liaison between community groups, government agencies, and project staff. In addition, she developed and implemented a national marketing strategy.

Previously, Gina served as deputy press secretary to Gov. Michael Dukakis. As liaison between the governor and the local and national press corps, she was responsible for developing media strategy in conjunction with other government agencies, coordinating press conferences and media events, and writing and distributing statements and press releases. Before joining the governor’s staff, Gina worked as a writer and producer for the NBC affiliate in Boston, WHDH-TV, for six years. While there, she won an Emmy Award and an International Television and Film Festival Award for her productions. She was a field producer for CNN’s 1990 Goodwill Games.

Her areas of concentration at ML Strategies have included local management of a national advertising/PR campaign for an international consumer goods company, developing a marketing/communications strategy for an academic-based health care institution, crisis communications for national and local clients, new product launches, and long-term proactive media relations development.

In 1994, Gina was the media coordinator for the Committee to Defend First Amendment Rights (Question One on the November 1994 Massachusetts ballot). The systematic canvassing of every daily newspaper in the state won strong editorial endorsements throughout Massachusetts. These endorsements were at the heart of the campaign’s success and were featured extensively in newspaper, television, and radio advertising.