Mintz advised PHLUR, a modern fragrance brand recognized for its emotion-led storytelling and accessible positioning, in its acquisition by TSG Consumer, a leading private equity firm specializing in consumer brands. 

PHLUR offers fragrances crafted in collaboration with master perfumers. Known for bestsellers like Vanilla Skin, Heavy Cream, and Missing Person, the brand has scaled rapidly through PHLUR.com and retail partners including Sephora, Amazon, and Space NK.

Additional information can be found here.

The Mintz team was led by Retail and Consumer Products Co-chair Robert Burwell and included Corporate Associates Matt Diaz and Riley Odams; Tax Member Gregg Benson and Associate Helen Huang; Executive Compensation and Employee Benefits Chair Benjamin Ferrucci, Of Counsel Michelle Capezza, and Associate Tom Pagliarini; intellectual property Member Laura Franco; FDA Regulatory Member Joanne Hawana; Antitrust Member Robert Kidwell, Special Counsel Kristina Van Horn, and Associate Payton Thornton; as well as Privacy & Cybersecurity Co-chair Cynthia Larose and Associate Christopher Buontempo.