Amy M. Fowler

Chief Marketing Officer vCard

We are hyper-focused on client satisfaction. We really know our clients and understand what they value. That’s why we can provide great service.

Amy manages the business development, marketing, public relations, and client satisfaction initiatives for the firm.

Before joining Mintz Levin, Amy served as vice president of marketing and business development at CRA International, a global economic litigation and business consulting firm. During her tenure at CRA, Amy recruited and established a new marketing and business development team, launched a new corporate brand (including a new website and all collateral), introduced and executed business development plans for key practices, developed the firm’s first experience database, and initiated a strategic internal communications program designed to reinforce the firm’s vision and priorities.

Prior to CRA, Amy was the chief marketing officer at Nixon Peabody LLP. While at Nixon Peabody, she introduced and executed formal business development plans for every practice in the firm and launched a client satisfaction initiative, which included an annual client satisfaction survey, relationship review meetings with key clients, and the creation of client service teams for high potential and growing clients. She also rebranded the firm and launched the firm’s first national advertising campaign. Amy also initiated and managed an attorney coaching program.

Prior to entering the world of professional services, Amy was the vice president of marketing and community relations at Newton-Wellesley Hospital, and before that, the director of marketing and development for Samaritan Health System, a large health system in upstate New York.

Amy has experience with the production of RFPs, proposals, and pitch presentations for attorneys, and has demonstrated expertise in branding, sales training and coaching, public and community relations, media management, and crisis communications.

Awards & Recognitions

  • #17 on ExecRank’s 2012 Top Private Company CMOs list

Professional & Community Involvement

  • Past board member, Hospice of Jefferson County (New York)
  • Past board member, Children’s Miracle Network (New York)
  • Past board member, the Second Step, a shelter and skill development center for abused women and children
  • Past co-chair, Habitat for Humanity Presbyterian House Project (Sudbury, Massachusetts)