• New York University (LLM)
  • University of California - Los Angeles (JD)
  • San Diego State University (BA)

Bar Admissions

  • California


  • Spanish

Joshua, Managing Member of the firm’s LA office, is a highly experienced trial lawyer with a national practice. He has received awards and national recognition for his innovative approach to the defense of bet-the-company class actions. He has served as lead defense counsel on over 200 alleged class actions in state and federal courts across the country.

Privacy Class Actions & Regulatory Actions

Since the early 2000s, Joshua has advised and defended clients on TCPA faxing, prerecorded voicemail messages, mobile calls, and text messages. He also defends companies sued for allegedly improper call recording, collecting personal information, fraudulent and/or deceptive charges, negative options, disclosure issues, direct marketing, mobile and electronic commerce platforms, loyalty programs, and other promotions practices. He is well-versed in substantive privacy and marketing laws, regulations, and best practices, and uses his insight to design and implement compliant marketing programs.

  • Motion to dismiss granted with prejudice (no discovery) in David M. Emanuel v. The Los Angeles Lakers Inc., 13-55678 (CD CA)
  • Motion to dismiss granted with prejudice (no discovery) in Shaya Baird v. Sabre Inc., CV-00999-SVW-JPR (CD CA)
  • Motion to dismiss granted with prejudice (no discovery) in Noreen Sussino v. Work Out World, Inc., 3:15-cv-05881 (D NJ)

Marketing and Advertising Class Actions & Regulatory Actions

Joshua regularly defends class and regulatory actions alleging that companies or their executives engaged in false or deceptive marketing. These claims often involve allegations that products or services lack adequate substantiation or that companies or individuals have failed to disclose material information. Joshua has successfully defended claims involving allegedly false or deceptive representations related to dietary supplement products, wellness devises, food products, direct marketing businesses, and guarantees and warranties.

  • Motion to dismiss granted with prejudice in class action in which the plaintiff claimed the labeling misrepresented the actual ingredients in the product in Lifsey et al. v. Kraft Foods Global Inc., 2-07-CV-D0041 (CD CA)
  • Achieved extremely favorable settlement in a class action in which the plaintiff claimed that the defendant falsely represented ingredients in a food product in Starks v. Jimmy John’s LLC, BC501113 (Cal. Sup.)

Securities, Anti-trust, Trademark & Copyright Actions

In addition, Joshua has an active complex business litigation practice, and regularly represents parties in securities, anti-trust, trademark, trade secrets, and copyright actions.

  • Clarified standards for examining securities investments by ERISA fiduciaries in Quan v. Computer Sciences Corp., 623 F.3d 870 (9th Cir. 2010)
  • Reversed the trial court’s granting of the plaintiff’s motion for summary judgment involving client’s trademark in, Inc. v. Money Management International, Inc., 374 Fed. Appx. 696, 2010 WL 882868 (C.A. 9 March 11, 2010)

Recognitions & Awards

  • Recommended by The Legal 500 United States for Telecom & Broadcast: Regulatory (2017)
  • Southern California Super Lawyers: Rising Star Class Action/Mass Torts (2011 2013)

Professional & Community Involvement

  • Earlier in his career, Joshua served as an adjunct professor of law, teaching classes on class actions in the United States for the Universidad Panamericana and the Instituto Tecnológico Autónomo de México (ITAM) in Mexico City.
  • Fellow, Leadership Council on Legal Diversity
  • Past president, Board of Directors, UCLA Law Alumni Association