• New York University (LLM)
  • University of California - Los Angeles (JD)
  • San Diego State University (BA)

Bar Admissions

  • California


  • Spanish

Joshua, Managing Member of the firm’s LA office, is a highly experienced trial lawyer with a national practice focused on bet-the-company class actions. He has participated in the defense of dozens of class actions in state and federal courts across the country involving all stages of the litigation and appellate processes.

Prior to joining Mintz Levin, Joshua was a partner in the LA office of a global law firm, where he focused his practice on class actions involving privacy, communications, and consumer products.

Joshua has represented clients in consumer protection matters for more than 15 years, always keeping his clients’ interests paramount. When settlement is appropriate, he leverages his significant experience developing creative resolutions of class claims to advance the most favorable outcomes, either on an individual or class basis, and to obtain preliminary and final judicial approval, when necessary. He has represented major sports teams and retailers as well as prominent clients in the insurance, telecommunications, financial services, manufacturing, environmental, and pharmaceutical industries.

Since the early 2000s, Joshua has advised and defended clients on TCPA faxing, prerecorded voicemail messages, mobile calls, and text messages. He also defends companies sued for allegedly improper call recording, collecting personal information, fraudulent and/or deceptive charges, negative options, disclosure issues, direct marketing, mobile and electronic commerce platforms, loyalty programs, and other promotions practices. He is well-versed in substantive privacy and marketing laws, regulations, and best practices, and uses his insight to design and implement compliant marketing programs.

Joshua regularly defends class and regulatory actions alleging that companies or their executives engaged in false or deceptive marketing. These claims often involve allegations that products or services lack adequate substantiation or that companies or individuals have failed to disclose material information. Joshua has successfully defended claims involving allegedly false or deceptive representations related to dietary supplement products, wellness devises, food products, direct marketing businesses, and guarantees and warranties.

In addition, Joshua has an active complex business litigation practice, and regularly represents parties in securities, anti-trust, trademark, trade secrets, and copyright actions.
Earlier in his career, Joshua served as an adjunct professor of law, teaching classes on class actions in the United States for the Universidad Panamericana and the Instituto Tecnológico Autónomo de México (ITAM) in Mexico City.

Representative Matters

Privacy Class Actions & Regulatory Actions

  • Motion to dismiss granted with prejudice (no discovery) in David M. Emanuel v. The Los Angeles Lakers Inc., 13-55678 (CD CA)
  • Motion to dismiss granted with prejudice (no discovery) in Shaya Baird v. Sabre Inc., CV-00999-SVW-JPR (CD CA)

Marketing and Advertising Class Actions & Regulatory Actions

  • Motion to dismiss granted with prejudice in class action in which the plaintiff claimed the labeling misrepresented the actual ingredients in the product in Lifsey et al. v. Kraft Foods Global Inc., 2-07-CV-D0041 (CD CA)
  • Achieved extremely favorable settlement in a class action in which the plaintiff claimed that the defendant falsely represented ingredients in a food product in Starks v. Jimmy John’s LLC, BC501113 (Cal. Sup.)

Securities, Anti-trust, Trademark & Copyright Actions

  • Clarified standards for examining securities investments by ERISA fiduciaries in Quan v. Computer Sciences Corp., 623 F.3d 870 (9th Cir. 2010)
  • Reversed the trial court’s granting of the plaintiff’s motion for summary judgment involving client’s trademark in, Inc. v. Money Management International, Inc., 374 Fed. Appx. 696, 2010 WL 882868 (C.A. 9 March 11, 2010)

Professional & Community Involvement

  • Fellow, Leadership Council on Legal Diversity
  • Past president, Board of Directors, UCLA Law Alumni Association