Mintz advised Saltair, an award-winning body care brand founded by entrepreneur and model Iskra Lawrence, in its majority stake sale to TSG Consumer, a leading private equity firm focused on consumer brands.

This transaction will help Saltair accelerate growth through e-commerce, retail, and product offerings while staying true to its brand. Following the closing, Iskra will serve as Chief Community Advocate, deepening her focus on the brand’s community and consumer connection.

Prior to the transaction, Saltair was majority owned by The Center, a next-generation beauty accelerator founded by industry visionary Ben Bennett. The Center’s portfolio includes standout brands such as Saltair, Prequel, CYKLAR, MAKE Beauty, Proper, PHLUR (acquired by TSG Consumer in 2025) and Naturium (acquired by e.l.f. Beauty in 2023). The Center is backed by Prelude Growth Partners, a leading consumer-focused growth equity firm. 

The multi-disciplinary Mintz team was led by Rob Burwell and Jessica Zhang and included and Nicole Gaston (corporate); Gregg Benson and Liz Allison (tax); Laura Franco (intellectual property); Benjamin Ferrucci, Michelle Capezza and Tom Pagliarini (employment and benefits); Joanne Hawana (FDA regulatory); Rob Kidwell and Kristy Van Horn (antitrust) and Christopher Buontempo (data privacy). 

Read TPG Consumer’s press release here.